Buy Basmati Rice The Natural History Geographical Indication | Law Books , our publication, New Arrivals

The world is at a turning point due to the reprehensible return of trade protectionism. In the backdrop of the multi-polar world order, the structural adjustment of trade policy is the new mantra in the new normal to suit domestic needs. The book examines the role and importance of natural history and ancient civilisation in shaping the historic reputation in detail to foster fair trade of Geographical Indication (GI) products. Further, it delves in details, the impact of Industry 4.0, a generational shift in view of ideas and thinking, on GI. The future reputation of GI products is scanned in the context of Artificial Intelligence, E-commerce and Social Media.

The book extensively evaluates the labelling of cross-bred agricultural varieties as GI Product against the touchstone of Quality and Reputation.The case of Basmati rice is taken while scrutinising each attribute and facet of GI. It explains, why there is a noticeable decline and an inching towards extinction of traditional Basmati rice which morosely marks a breakdown of inter-generational social contract. It also goes into details why Pakistan-grown rice cannot be labeled as Basmati. The book illustrates new directions for protecting GI products and creating additional value in the contemporary era of de-globalization and slowbalization that characterizes the global economy now than ever before in the past.